SIMPA Marketing Research

Postal Address:

PO Box 208, Al Harthy Complex 118, Sultanate of Oman

Company Profile

SIMPA Marketing Research is a dynamic regional consultancy specialising in strategic marketing services. It was founded in 1996 in Oman to cultivate a local trademark with regard to the country’s marketing research and information needs. In doing so, SIMPA MR became the Sultanate’s first marketing research agency uniquely positioned to offer a local flavour to market research not only in Oman, but also across the region.

SIMPA MR has conducted research in Saudi Arabia, UAE, Kuwait, Jordan, Lebanon, Bahrain, Qatar and the Indian Subcontinent. Along with Oman, it has an office in the UAE.

As member of ESOMAR (European Society of Opinion and Marketing Research), your business is assured of industry-leading professional expertise.

Coupled with highly personalised service level, SIMPA MR is geared to service projects of any size or type, including online research. The result: a thoroughly effective, region-specific solution that has a positive impact on your profitability.

Area of Specialization

• Customer satisfaction/ quality of service
• Consumer insights
• Employee satisfaction study
• Brand positioning/ tracking
• Distributor channel audits
• Demand estimation/ feasibility study
• Market segmentation
• New product development
• Product and concept testing
• Advertisement research
• Mystery shopping
• Focus groups & advanced analysis

Major Clients

• Toyota Motor Corporation, Japan
• Shell Oman Marketing Co.
• National Bank of Oman
• Bank Muscat
• Oman Telecommunication Co. (Omantel)
• Ooredoo
• Telecom Regulatory Authority (TRA), Oman
• Proctor & Gamble
• London Economics
• PDO (Petroleum Development Oman)
• Ascendas Pte Ltd, Singapore
• Oman Airport Management Co. (OAMC)
• Saud Bahwah Group (Toyota)
• OTE (Oman Trading Est.)
• National Mineral Water Co. (NMWC)
• Ministry of Commerce & Industry/PEIE
• KUP (Kuwait Poultry)
• Ministry of Health/ UNICEF