Prime PR

Postal Address:

PO Box 2317, Ruwi 112, Sultanate of Oman

Company Profile

In a world where people make connections at the touch of a button,public relations is more than a way to generate publicity. It’s how you reach your consumers and influence their buying habits – through your insights, marketing ingenuity, and creativity. Another side of public relations is corporate communications, which speak to diverse audiences – your employees, investors, customers, and more – both during a crisis and when things go well. For that reason, your strategies must be clear and consistent to ensure that recipients perceive your brand as well-organised, accountable and ethical.

We are organized along a sector model with content, activation and advocacy. Our expertise is deep and knowledge about Oman is from 1978, our year of inception. We have dedicated teams to handle Arabic and English press releases; track and evaluate the efficacy of the initiatives. Based on the unique structure and goals of your business, we work with you to develop a solid, unified communications strategy that speaks to each sector of your audience accurately and effectively. We create controlled but versatile messages that convey the information your recipients need to know, in a language and tone they understand.

Our marquee clients include banking, automobile, telecom, real estate, construction, healthcare, retail and hospitality amongst others.

Our expertise

• Strategic planning: Communication plan and strategy; CSR strategy development and management; press releases in traditional and e media, interviews, advertorials, events, press conferences, tactical media outreach, FAM trips and development of social media planning and management
• Corporate communications: Tone of voice development, boiler plates creation, photography services, translation, key messaging, executive profiling, fact sheets
• Media vehicles: Identifying vehicles (e.g. content videos, blogger engagement, influencers), evaluate advertorial opportunities
• Media engagement: Manage media enquiries, media events and inculcate media training workshops
• Internal communication: Newsletters, e-mailers
• Community communication: Community management activities
• Crisis management: Develop holding statements, handle media outreach
• Awards and application: Key international awards application, drafting to submit for awards
• Monitoring and reporting: Daily, weekly and monthly media monitoring and reporting. KPI’s based on AVE, SoV; competitive analysis